Three Unique Strategies to Boost Customers From Classified Ads
No matter what types of advertising platform you are using, it will bring you customers, today or tomorrow. But the actual value is calculated by the duration and strategy of your advertising. If you are constantly posting ads on a platform, you will get noticed by the maximum users of this platform. Say it Kijiji, Craigslist, Gumtree, Facebook, Twitter, local newspapers, or any other medium; your local communities and potential customers will become familiar with you by a regular advertisement.
If you offer to solve real-life problems, they will search you online later if they face these problems anytime. So, if you don’t get the ROI of your advertising dollars immediately, it does not mean that your advertisement is not working as you expected.
You can not always track your ad effectiveness because most people are not needed these services immediately. If your ads can impress them, they will remember you whenever they need you later.
But you can track the effectiveness of your advertisement. If you keep a record of everything and ask your customers from where they find your service, you can easily track the ad conversion. It will help you understand if your ad works or not.
If you want to track the advertising effectiveness, you can offer a coupon or 5%-10% off. If they ask you for discounts, you can identify from where they find you. For classified ads, there are three types of ad tracking strategies are often used:
Offer less price for a well-known item:
When you offer a service or product for less than the regular price, it may attract more customers to your business. This strategy is known as the “Loss Leader” strategy in the business world. Your customers came to your store for less price of an item, but you will profit from the other things they bought from you. The only downside of this strategy is that, if your customers only come to you for less price, they might stop when you return to the regular price.
Do not offer coupons for this strategy, as your regular customers may offend this idea to provide less price for only a few customers.
You can show bargain prices for all of your customers until finished. If you have a digital or intellectual product, you can offer a special price for a particular day or event.
Feature a product differently:
You may generate fewer customers than the first strategy, but their quality is better than the first type of customers. Keep in mind while you are using this strategy:
1. You must find a unique product that other competitors are not offering.
2. You must hire a solid writer who can write the story of your product effectively.
You can measure the effectiveness of your advertising strategy by counting the total sales/increase of your customers.
Both of these strategies will work for a limited time. You may back to your regular pricing when you have got sufficient customers. Set a date in your promotional calendar to expire this offer. If you are selling physical products, be sure to fill your stock with enough items, 1 per customer, to satisfy the inquiry within a timeframe. You can also explicitly mention how many products are available in your inventory now.
Use a unique word or phrase
Using a unique word is called a word flag. A word flag is a unique and impressive word or phrase that can recall an item after many days. And customers are love to use these unique identifiers to introduce something to others or asks the sellers. You can use a word flag for your ad if you want to make a deep impression. The only downside of this strategy is that it will not generate many customers like the above strategies. A word flag is helpful to stand your ads from the crowd and promote customers word of mouth references.
Is it possible to write a solid classified ad using two or all strategies from above? The answer is yes. All you have to do is find a dependable and appealing ad content writer that can create a deep impression in your customers using the title and ad contents. Need help to write your ad contents? Contact us now. We can help you to write all types of advertisements. Don’t delay to grow your audience by regular ad posting on the leading classified websites. Learn more about our ad posting strategy, plan, and pricing by visiting the Kijiji Posting Service page.