Classified Ad Posting: Basic to Advanced Strategy for Lead Generation
Are you want to generate more sales or leads for your business? Classified ads are one of the simplest ways to help you. Many individuals and companies are getting a good amount of leads to sustain a business only using classified ads. Classified ads are available many years ago from now. Even before the invention of the internet, classified ads are a good source of business. Still, some of them are also available in printed media.
Many people tend to check their local classified ads from magazines, newspapers, or classified websites to find a suitable offer. Many freelancers make their living by posting classified ads on behalf of industry, business, or entrepreneur. I have met many people who regularly check classified ads for their business or professional needs. There are endless possibilities to start a successful B2B or B2C connection using Classified Ads.
You may have seen many printed classified advertisements in the local newspaper, magazine, and weekly digest. These advertisements are now available online. You can now find almost any ad including real estate, health, lifestyle, pet grooming, personal affairs, and local coupon booking.
The success of your classified advertisement depends on regular posting and follow-up to the inquiry. To maintain and running your classified ad campaign you may need help from a professional classified ad posting agency. They will regularly update and manages your ads daily.
Online Only Classifieds
You may think about Craigslist.org when it comes to posting classified ads in the USA. We observe that many people are selling their products using this website. For Craigslist, make sure that your ads are posted correctly and stay on the website for at least 24 hours. Read their terms of condition and other details to post an ad successfully. If you want to keep your ad on top position, be sure to post and relist it regularly.
There is a vast audience base available on Craigslist. But it is not the only website you can rely on for ad posting. If you are searching online, you may find at least 50 classified websites available online to post free classified ads. If you want to sell a niche-related product online, look for a website that targets this type of audience first. Search online for the best price but keep in touch with the local market also.
Craigslist is the number one classified ad website. But there are also plenty of websites available that provide the same benefits for a local area. Just name a few as Kijiji.ca for Canada and Gumtree for UK and Australia.
For classified ad success, try to find websites that provide excellent service and promotion. Do not hesitate to spend some money if needed. Because it may help you promoting your ads to find more leads or sales.
Classified Ad Promotion
Classified ad websites are usually offered to post a limited amount of free text ads. And charge extra fees for an upgraded ad. You have to pay for the extra charge for extended facilities. Such as images, highlighted text, call to action, more ads, borders, urgent, top ads, bump up, popular city, and category. These features are like offline classified ads that charge extra amounts for promoting ads on key areas of a newspaper. For example, on the first page, with important headlines and main pages. But before spending any amount on ad promotion, make sure that you can reach your targeted audience using these methods.
For example, if you sell weight-loss or fitness equipment, focus on the sites that feature these types of information. You can find the audience or popularity by auditing how many ads are posted every day in a specific category. Also, you can google fitness or weight-loss-related blogs that have already a good amount of members or subscribers. You can pay them to feature your product ads on their blogs. Or, try to publish an article with a link back to your website.
If you sell auto or car-related products, find car sales, car parts, accessories-related blogs. For classified ad find specific categories and popular cities where your products posted frequently. If you are selling garden-related products, focus on these types of sites and categories. Choosing the perfect ad category and niche will ensure you reach the targeted audience. Using these platforms, you may get the idea to generate sales for a targeted local area.
Local Classified Advertisement
Local classified advertisement is beneficial for local peoples. Find the opportunities for print ads and search online for local communities, blogs, and geo-targeted areas to post your ads. There are sometimes more specific business categories to post ads in a particular community. You can measure the popularity of any classified ad category by counting the number of ads.
If you want to sell your products locally, find a local classified ad website. It is less expensive to ship your products locally than outside of a country. Craigslist is not only a classified website. It is also a worldwide community. You can promote any products on this website locally and globally both. Besides this website, some classified websites are popular in a specific country or local area, such as Kijiji, Gumtree, OLX. Each of them has popularity and a user base from a particular country. You can focus on these websites to grow your local online presence. However, these sites could be a good starting point for online promotion if you sell global services or products.
Classified Advertising Strategy
If you want to get the best results from your classified ad campaign, try some top-rated classified ad websites. And track the conversion for a certain period. You can track your ad results by keeping a record in an excel sheet. Keep a record of the ads posted daily, total views, and total ad replies you have got from these ads. You can also use different landing pages from your website and google analytic conversion tracking systems to track the result.
For print and flyers, you can use a coupon or promotional code to track the conversions easily. Once you find out which sources generate the highest results, you can focus on those sources. Do experiment with different ad titles, contents, and images with eye-catching headlines and contact info. It can easily grab the attention of your target audience. You can also use direct mail marketing methods to bring higher conversion than typical advertising. Some individuals are experts in this field to capture the maximum leads from targeted audiences.
Moreover, when it comes to classified ads, do not neglect printed ads too. A lot of small businesses are sustaining by the classified ads on niche-specific magazines, papers, and printed materials.
You can find some niche-specific blogs and can place different advertisements on different landing pages. Once you get the result from a page, you can improve it to generate more leads and sales. Or, you can make similar landing pages to attract niche-related audiences. Do not change your content and titles of a landing page too often unless you have much traffic. One change at a time is better than plenty of change every day because that can harm your SEO strategy.
Know the Basics of Advertising
If you can understand how your ads work and how the audiences react to your ads, you will be able to create more compelling ads. Keep in mind the basics of a classified ad from below before writing it:
- The ad title is a vital point to get the reader’s attention.
- Your Ad contents will influence your audiences to visit your website landing page. Or, take urgent action. (send an email, make a call, book an appointment, etc.)
- Your landing page title should be attention-grabbing to drive your audience to the specific page.
- Write your landing page with a professional and formal accent. This type of content increases the viewer’s interest to go to the next step and convert your visitors into a customer (a sales, a call, a subscription)
When you write an ad or sales copy, use phrases and words that can draw your reader’s attention. After testing multiple ads and landing pages, you will find your customer’s sweet spots. And what they are love to hear from you. So, experiment with the new ads and landing pages and test your conversion rating. Repeat this process until you find the best methods that work for you. It is an essential strategy to increase your sales day by day.
Do you need help to write compelling ad copy for digital marketing? Or, create a classified ad campaign to generate more leads or sales? We can help you with all types of classified advertising needs. Feel free to contact us to get an estimate, campaign plan, or price quote. We can measure every possible data to ensure the highest result from a classified ad campaign.Tags: Business Growth, Classified Ad Posting, Classified Ad Posting Service